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For Providers

What are the benefits?

All Quality Counts participants receive the following: Girl with Blocks 150

  • One-on-one coaching and technical assistance from a trained expert in quality early education
  • Access to training and numerous professional development opportunities
  • A Quality Counts seal to display at your site demonstrating your commitment to providing quality early education
  • Eligibility for material or cash incentives

Quality Counts is an amazing program and we are honored to be apart of it. When deciding to apply, we were a bit hesitant; we were nervous that it may be too much to take on and that we didn't know enough about the process, but we would never know if we didn't take the plunge, so we did! Our coach supported us in every way possible. We set goals, and took baby steps to accomplish one goal at a time. We gained so much knowledge to strengthen our curriculum, teacher resources, and overall preschool program. We are so grateful for all that we have gained from the Quality Counts program and the wonderful people who stand behind it to make it all possible.

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Who is eligible?

Quality Counts is open to any:

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  • Licensed child care program, public or private, that serves children 0-5 in Sonoma County. Priority is given to programs that serve low-income families, dual-language learners, and/or children with special needs.
  • California State Preschool Programs (CSPP), are automatically enrolled and do not need to apply to Quality Counts. All other licensed programs need to apply to participate in Quality Counts; including sites that were involved in READY, VIP, CSP, or Gateway to Quality.
  • Quality Counts will also be serving non-licensed providers on a limited basis with coaching and professional development assistance only. If you are interested in participating in Quality Counts as a non-licensed provider, please contact Natalie Kramer at (707)522-2022.


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How does my licensed child care program apply to participate in Quality Counts?

The application period is officially open from January 1st-31st each year.  Applications are reviewed and results delivered by the end of February each year.  Applications are accepted all year-round and are kept on file for the upcoming February review cycle. 

If accepted into Quality Counts, you will be assigned a Quality Counts Coach who will contact you to schedule an introductory meeting where you will discuss your goals for participation.

For an application, please contact Ashley Chavez at or (707) 522-1413 extension 114

Application Assistance:  Click here for an Acronym & Terminology Guide in English. 

What happens next?

If not accepted:

  • Due to capacity limitations, not all applications will be recommended for participation in Quality Counts. Any applicants that are not accepted are encouraged to re-apply in the next open cycle.
  • When you receive your application results, you will also receive recommendations to assist you in preparing for the open cycle application process

If accepted into Quality Counts:

  • You will be assigned a Quality Counts coach.
  • Your coach will contact you to schedule an introductory meeting. At that meeting, you will be required to complete the agreement paperwork. You will also start to develop your Quality Action Plan.
  • You will be required to comply with the terms of the Quality Counts Agreement.
  • You will be required to attend all meetings/visits with your Quality Counts Coach and complete all required documentation.
  • You will be required to complete a Quality Count Portfolio and Quality Rating Visit.
  • If you have previously received a First 5 Mini-Grant, you must be in good standing with First 5 Sonoma County.
  • If you receive a Materials Incentive, you will be required to keep careful records of all authorized expenses and copies of receipts for every item purchased
  • If you do not comply, you may be required to return any incentives and you will not be considered for future funding or participation in Quality Counts.