Our Vision, Mission, Core Beliefs and Guiding Principles


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Children in Sonoma County from the prenatal stage to age five will develop to their fullest potential. 


The mission of First 5 Sonoma County is to maximize the healthy development of all Sonoma County children from the prenatal stage through age five through support, education, and advocacy.

Core Beliefs

We believe:

  • Children must be appreciated for who they are now as well as who they will become.
  • Experiences in the first five years have a critical and long lasting impact on a child's developing brain.
  • Families are their children's first teacher.
  • All children, regardless of language, culture, or special needs, have the right to access the entire spectrum of services that support their development.
  • The entire community benefits from providing all children with the opportunity to reach their fullest potential.
  • Early intervention and prevention services are essential investments of resources.

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Guiding Principles

In our work, we will:

  • Partner with parents, families, and communities to provide safe and nurturing environments for young children.
  • Recognize and honor the rights, intelligence, curiosity, and imagination of all children.
  • Respect the diversity, strength, uniqueness, and potential of all children, families, and communities.
  • Invest in programs and systems that are most likely to lead to sustainable systems change. 
  • Collaborate with community partners to coordinate and integrate services for children from the prenatal stage through age five and their families.
  • Build support for policies and research-based programs that benefit children from the prenatal stage through age five and their families.
  • Maintain a strong sense of fiscal responsibility in determining how to best allocate public funds.
  • Be transparent and accountable as stewards of First 5 public funds.
  • Assess and refine our efforts based on community feedback, documented evaluation, and evidenced-based practices.

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Strategic Plan

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